Inside Coca-Cola: A CEOs Life Story of Building the Worlds Most Popular Brand Neville Isdell

ISBN: 9780312617950

Published:

Hardcover

254 pages


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Inside Coca-Cola: A CEOs Life Story of Building the Worlds Most Popular Brand  by  Neville Isdell

Inside Coca-Cola: A CEOs Life Story of Building the Worlds Most Popular Brand by Neville Isdell
| Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 254 pages | ISBN: 9780312617950 | 9.78 Mb

The first book by a Coca-Cola CEO tells the remarkable story of the companys revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of theMoreThe first book by a Coca-Cola CEO tells the remarkable story of the companys revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the worlds leading soft-drink company.

This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.

Isdells, and Cokes, story is newsy without being gossipy- principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken the pause that refreshes. Its also a readable and important look at how companies can market and govern themselves more-ethically and to great success.



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