The Indian Media Business Vanita Kohli-Khandekar

ISBN: 9788132102359

Published: March 9th 2010

Paperback

373 pages


Description

The Indian Media Business  by  Vanita Kohli-Khandekar

The Indian Media Business by Vanita Kohli-Khandekar
March 9th 2010 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 373 pages | ISBN: 9788132102359 | 6.40 Mb

This book presents an in-depth study of the Indian media business. It provides detailed analysis, fresh perspectives, and critical information on how the business operates in the nine segments of the media industry print, television, film, radio, music, internet, telecom, out-of-home media, and events. The author provides insights into not just the history of the business but also its present dynamics by discussing technology, regulations, economics, valuations, and industry trends.



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