Public Relations WAGmob

ISBN:

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Kindle Edition

143 pages


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Public Relations  by  WAGmob

Public Relations by WAGmob
| Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 143 pages | ISBN: | 10.37 Mb

WAGmob: Over One million paying customerWAGmob brings you Simple n Easy, on-the-go learning book for Public Relations.The book provides:Snack sized chapters for easy learning.Designed for both students and adults.This book providesMore★ ★ ★ ★ ★ WAGmob: Over One million paying customer ★ ★ ★ ★ ★WAGmob brings you Simple n Easy, on-the-go learning book for Public Relations.The book provides:Snack sized chapters for easy learning.Designed for both students and adults.This book provides a quick summary of essential concepts in Public Relations by following snack sized chapters:Introduction,•Introduction to Public Relations•What is PR?•The PR Process•Examples of Public Relations•History of Public Relations•What can Public Relations do?•What cant Public Relations do?Objectives of PR,•Objectives of PR•Human Relations•Empathy•Persuasion•Dialogue•Information•Discouraging Misinformation•Suggestions and Complaints•Stimulating Demand•Better Relations•Creating Interest•Understanding•Providing Product Information•Reinforcing a BrandFunctions and Principles of PR,•Functions of Public Relations•Community Relations•Employee Relation•Political and Government Relations•Financial Relations•Media Relations•Product Public Relations•Crisis CommunicationsPR Process,•Public Relations Process•The PR Process•Description of PR StepsMediums for PR Operations,•PR Tools•Outdoor Media•Print Media•Press Releases•Interviews and Features•Brochures•Employee Publications•Corporate Advertising•Internet•Special Events•Oral Communication•Other PR toolsScope and Development•Scope of PR•Developing a PR Plan•Description of PR Plan AttributesAdvantages of PR,•Advantages of PR•Universality of the subject•Multi-Disciplinary subject•Development of varied media•Political environment•Social responsibility•Communication gap•Credibility•Cost•Avoidance of clutter•Lead generation•Ability to reach specific groups•Image building•Increase in aspiration level of employees•Appealing power and responsesDisadvantages of PR,•Disadvantages of Public RelationsPublic Relations Officer,•Who is a PRO?•Tasks of PRO•Preferred Qualities of a PRO•Three RolesPR Myths,•PR MythsAbout WAGmob books:1) A companion book for on-the-go, bite-sized learning.2) Offers value for money (a lifetime of free updates).3) Over One million paying customers from 175+ countries.WAGmob Vision : Simple n easy books for a lifetime of on-the-go learning.Visit us : www.wagmob.comPlease write to us at [email protected]

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